campaign site for Compassion Over Killing
This Wordpress-powered website is the main site for Compassion Over Killing (COK), a national advocacy organization dedicated to exposing cruelty to farm animals using undercover investigations and high-impact corporate campaigns. Since I launched it, COK.net has received over 1M views and, as a result of Compassion Over Killing’s hard-hitting investigations, the site been referenced dozens of times by international press.
COK has been very effective at attracting media attention for their investigations that expose cruelty on factory farms and at winning corporate campaigns that improve conditions for animals. But their tech hadn’t kept pace with the organization’s growth. In 2013, I joined the team as director of technology with the goal of modernizing the tech & design. I threw out their server, switched to cloud-hosted products, and revamped COK.net, their flagship website. The site is used to announce all of their breaking investigations, solicit donations, and ask supporters to join their email lists. Moving the site into a content management system so campaigners could more easily update pages has been had a big impact on their staff’s ability to be effective and productive.